What is a keyword?
A keyword is either a single word or a phrase that describes the content of an article. It’s the search term that you want to rank for with a certain page so that when people enter the focus keywords into a search engine, they should find your article containing the keywords. Whether you get ranked for that keyword is depends on various factor such as but not limited to the competitiveness of the keyword.
What is a long-tail keyword?
A long-tail keyword is longer and more specific keyword phrase, generally made from three to five words. Long-tail keywords are less competitive compared to general keywords and you are able to get traffic with higher quality due to its design of how audience make search queries.